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                        Strategic Group Mapping

                         
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                        Strategic group mapping is an exercise to analyze an industry’s competitive structure. Strategic Group Mapping evaluates which players are strongly positioned in the market, and which players are weakly positioned. A strategic group of companies are those players having similar strategic approaches to the market, and similar positional strength. 
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                        Date Created: 2011-02-05
                        Posted by: Admin
                         
                         
                        Strategic Group Mapping
                         

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